All projects / Agnik

Agnik: Redesigning trading & investing
app experience

FINTECH

APP DESIGN

All projects / Agnik

Agnik: Redesigning trading & investing app experience

FINTECH

APP DESIGN

All projects / Agnik

Agnik: Redesigning trading & investing app experience

FINTECH

APP DESIGN

All projects / Agnik

Agnik: Redesigning trading & investing app experience

FINTECH

APP DESIGN

MY ROLE

Senior Product Designer

PLATFORM

iOS & Android App

TIMELINE

Nov 2023 — December 2024

INTRODUCTION

As a seasoned financial services provider with a rich legacy spanning more than 39 years mastertrust is empowering investors with unparalleled insights, tools, and personalised guidance. mastertrust's key offering includes stock trading, forex trading, and investment advisory services. mastertrust get’s listed on NSE in November 2024.

In this project, we rebranded the current app with revamped the user experience and redesigned the UI, which is one of the largest projects at mastertrust.

MY ROLE

I'm the Sr. UI/UX Designer for this project. I collaborated with other product designers (both inhouse and freelancers).

DEFINING THE PROBLEM

Since 2018, mastertrust's current trading app “mastermobile” experience has not been changed. Here are the key problems with the core experience.

The existing app had an outdated UX, lacked essential trading features, and suffered from complex navigation, making even basic tasks frustrating. Without key tools like mpin login, strategy builders, and real-time notifications, users struggled to engage effectively. The overall experience felt clunky and uninspiring, leading to poor retention and an urgent need for a modern, intuitive redesign.

The existing app had an outdated UX, lacked essential trading features, and suffered from complex navigation, making even basic tasks frustrating. Without key tools like mpin login, strategy builders, and real-time notifications, users struggled to engage effectively. The overall experience felt clunky and uninspiring, leading to poor retention and an urgent need for a modern, intuitive redesign.

Agnik solves these issues with a modern, intuitive design and essential trading tools like , real-time notifications, and a seamless strategy builder. Improved navigation ensures effortless trading, while a sleek UI enhances engagement. By streamlining the experience and providing market-standard features, customer support Agnik keeps users actively engaged and confident in their trades.

Agnik solves these issues with a modern, intuitive design and essential trading tools like , real-time notifications, and a seamless strategy builder. Improved navigation ensures effortless trading, while a sleek UI enhances engagement. By streamlining the experience and providing market-standard features, customer support Agnik keeps users actively engaged and confident in their trades.

Agnik solves these issues with a modern, intuitive design and essential trading tools like , real-time notifications, and a seamless strategy builder. Improved navigation ensures effortless trading, while a sleek UI enhances engagement. By streamlining the experience and providing market-standard features, customer support Agnik keeps users actively engaged and confident in their trades.

BUSINESS CONTEXT

Enhancing User Engagement
Agnik strengthens the core trading experience by offering an intuitive and feature-rich platform. With watchlists, in app customer support and a streamlined interface, we aim to build user habits that encourage frequent trading while improving market accessibility.

Operational Efficiency
To ensure scalability and consistency, we have developed reusable design components that seamlessly work across both light and dark themes. This approach optimises internal workflows, accelerates future updates, and maintains a cohesive experience across the platform.

PROCESS

DESIGN SPRINTS

DESIGN SPRINTS

DESIGN SPRINTS

For Agnik, we conducted design sprints to collaborate across departments, including Product Designers, Product Managers, and Stakeholders. These sprints served as a creative brainstorming platform where diverse perspectives came together. The primary goal of the sprints was to align all teams toward a unified objective — to structured the project into clear stages and sub-steps, ensuring a systematic approach to tackling complexities and refining the user experience at each phase.

For Agnik, we conducted design sprints to collaborate across departments, including Product Designers, Product Managers, and Stakeholders.

By analyzing customer reviews from the App Store, Play Store and customer support tickets, we identified key pain points in the existing “mastermobile” trading app. Users highlighted outdated UX, slow performance, and a lack of essential trading tools. Recurring feedback pointed to complex navigation, unreliable order execution, and missing real-time insights. These insights helped us define the core problems, ensuring Agnik would address them with a modern interface, streamlined workflows, and enhanced trading efficiency tailored to user needs.

For Agnik, we conducted design sprints to collaborate across departments, including Product Designers, Product Managers, and Stakeholders. These sprints served as a creative brainstorming platform where diverse perspectives came together. The primary goal of the sprints was to align all teams toward a unified objective — to structured the project into clear stages and sub-steps, ensuring a systematic approach to tackling complexities and refining the user experience at each phase.

LEARNINGS

WHAT WE LEARNED WHILE DESIGNING AGNIK

WHAT WE LEARNED WHILE DESIGNING AGNIK

Adapt to Evolving User Behavior

Adapt to Evolving User Behavior

Catering to multiple user types on a single platform presented unique challenges. Each group—seasoned traders, casual investors, and beginners—had distinct goals, behaviors, and needs. Agnik was designed to remain flexible and inclusive, ensuring every user felt the platform was tailored for them. By focusing on personalization and adaptability,

Agnik evolved into a space where diverse users could trade with confidence, regardless of their expertise. This user-first approach kept us grounded and relevant in an ever-changing trading landscape.

Catering to multiple user types on a single platform presented unique challenges. Each group—seasoned traders, casual investors, and beginners—had distinct goals, behaviors, and needs. Agnik was designed to remain flexible and inclusive, ensuring every user felt the platform was tailored for them. By focusing on personalization and adaptability,

Agnik evolved into a space where diverse users could trade with confidence, regardless of their expertise. This user-first approach kept us grounded and relevant in an ever-changing trading landscape.

Products Don’t Operate in Isolation

A significant revamp impacts not just the product but also internal workflows and tools. To ensure success, we maintained continuous conversations with developers to address feasibility and technical constraints. Furthermore, redefining our brand guidelines helped unify all efforts, ensuring Agnik operated seamlessly across teams while delivering a consistent and impactful user experience.

Tackle It in Phases

Complex designs were broken into manageable phases, making development smoother and bug resolution more efficient. This iterative approach ensured quality while maintaining progress.

I.A. / USER FLOWS

For Agnik, we mapped out the information architecture to ensure seamless navigation and efficiency across the app. Each MVP screen was structured with clear flows, reducing friction in critical processes like onboarding, trading, and portfolio management. The screens are slightly blurred due to company IP restrictions, but they showcase our commitment to a structured approach.

I.A. / USER FLOWS

For Agnik, we mapped out the information architecture to ensure seamless navigation and efficiency across the app. Each MVP screen was structured with clear flows, reducing friction in critical processes like onboarding, trading, and portfolio management. The screens are slightly blurred due to company IP restrictions, but they showcase our commitment to a structured approach.

I.A. / USER FLOWS

I.A. / USER FLOWS

For Agnik, we mapped out the information architecture to ensure seamless navigation and efficiency across the app. Each MVP screen was structured with clear flows, reducing friction in critical processes like onboarding, trading, and portfolio management. The screens are slightly blurred due to company IP restrictions, but they showcase our commitment to a structured approach.

LOGIN

For Agnik, we mapped out the information architecture to ensure seamless navigation and efficiency across the app. Each MVP screen was structured with clear flows, reducing friction in critical processes like onboarding, trading, and portfolio management. The screens are slightly blurred due to company IP restrictions, but they showcase our commitment to a structured approach.

LOGIN

For Agnik, we mapped out the information architecture to ensure seamless navigation and efficiency across the app. Each MVP screen was structured with clear flows, reducing friction in critical processes like onboarding, trading, and portfolio management. The screens are slightly blurred due to company IP restrictions, but they showcase our commitment to a structured approach.

For Agnik, we conducted design sprints to collaborate across departments, including Product Designers, Product Managers, and Stakeholders.

LOGIN

For Agnik, we mapped out the information architecture to ensure seamless navigation and efficiency across the app. Each MVP screen was structured with clear flows, reducing friction in critical processes like onboarding, trading, and portfolio management. The screens are slightly blurred due to company IP restrictions, but they showcase our commitment to a structured approach.

WE WENT THROUGH 100+ ITERATIONS

The initial designs went through several user tests, discussions with operations, marketing and business teams to ensure we have a friendly and scalable user experience.


I wish I could show you every single part of the process!

EARLY DESIGNS FOR AGNIK

EARLY DESIGNS FOR AGNIK

Here’s a glimpse into the early stages of Agnik’s evolution—wireframes, mid-fidelity drafts, and prototypes. Each screen underwent multiple iterations, shaped by evolving business goals and user needs. Constant user feedback drove these refinements, ensuring every change enhanced the trading experience.

LOGIN

Here’s a glimpse into the early stages of Agnik’s evolution—wireframes, mid-fidelity drafts, and prototypes. Each screen underwent multiple iterations, shaped by evolving business goals and user needs. Constant user feedback drove these refinements, ensuring every change enhanced the trading experience.

EARLY DESIGNS FOR AGNIK

Here’s a glimpse into the early stages of Agnik’s evolution—wireframes, mid-fidelity drafts, and prototypes. Each screen underwent multiple iterations, shaped by evolving business goals and user needs. Constant user feedback drove these refinements, ensuring every change enhanced the trading experience.

EARLY DESIGNS FOR AGNIK

Here’s a glimpse into the early stages of Agnik’s evolution—wireframes, mid-fidelity drafts, and prototypes. Each screen underwent multiple iterations, shaped by evolving business goals and user needs. Constant user feedback drove these refinements, ensuring every change enhanced the trading experience.

WE WENT THROUGH 100+ ITERATIONS

WE WENT THROUGH 100+ ITERATIONS

The initial designs went through several user tests, discussions with operations, marketing and business teams to ensure we have a friendly and scalable user experience.


I wish I could show you every single part of the process!

USABILITY TESTING & CUSTOMER INTERVIEWS

USABILITY TESTING & CUSTOMER INTERVIEWS

To validate Agnik’s designs and test prototypes, we developed a detailed discussion framework and conducted a mix of in-person and remote user interviews. Testing involved over 10 participants, utilizing both controlled environments and lean research methods.

These sessions provided valuable insights into user behaviour, ensuring that each feature resonated with their needs. Feedback gathered during these tests helped refine key areas like navigation, trading Flow, and Personalisation need which will enhance overall usability.

FINAL DESIGNS

FINAL DESIGNS

Agnik App: Redefined for Traders

Previously cluttered and outdated, the mastermobile app struggled to meet modern trading needs. Through a complete redesign, we’ve given it a polished, contemporary look paired with a highly functional experience. With scalable components and a focus on user-centric design, the revamped app ensures every action feels purposeful, helping traders navigate with confidence and ease.

TIMELINE

Nov 2023 — December 2024

PLATFORM

iOS & Android App

MY ROLE

Senior UI/UX Designer

AGNIK’S DESIGN SYSTEM WITH DUAL-THEME SUPPORT

AGNIK’S DESIGN SYSTEM WITH DUAL-THEME SUPPORT

For Agnik, we conducted design sprints to collaborate across departments, including Product Designers, Product Managers, and Stakeholders. These sprints served as a creative brainstorming platform where diverse perspectives came together. The primary goal of the sprints was to align all teams toward a unified objective — to structured the project into clear stages and sub-steps, ensuring a systematic approach to tackling complexities and refining the user experience at each phase.

IMPACT

LET'S TALK NUMBERS

LET'S TALK NUMBERS

After the redesign of the app, the orders via mobile app went up 2 times. Below is the data on the number of orders via app showcasing the east of use by the customers.

LEARNINGS

WHAT WE LEARNED WHILE DESIGNING AGNIK

Adapt to Evolving User Behavior

Catering to multiple user types on a single platform presented unique challenges. Each group—seasoned traders, casual investors, and beginners—had distinct goals, behaviors, and needs. Agnik was designed to remain flexible and inclusive, ensuring every user felt the platform was tailored for them. By focusing on personalization and adaptability,

Agnik evolved into a space where diverse users could trade with confidence, regardless of their expertise. This user-first approach kept us grounded and relevant in an ever-changing trading landscape.

Products Don’t Operate in Isolation

A significant revamp impacts not just the product but also internal workflows and tools. To ensure success, we maintained continuous conversations with developers to address feasibility and technical constraints. Furthermore, redefining our brand guidelines helped unify all efforts, ensuring Agnik operated seamlessly across teams while delivering a consistent and impactful user experience.

Tackle It in Phases

Complex designs were broken into manageable phases, making development smoother and bug resolution more efficient. This iterative approach ensured quality while maintaining progress.